One of the highest exposure rates in advertising!
It's all about repetition!
Most Americans are exposed to anywhere from 4,000 to 10,000 ads during the roughly 600 minutes spent with media each day. This explains the marketing challenges of staying top of mind — presenting a message that is relevant, differentiated from competitors, and providing a consistent customer experience. But with so many distractions surrounding your target market, how can you get their attention in a way that makes them want to take action?
The industry has widely accepted that a consumer needs to see an ad 7 times before it sticks. That’s why our testing application gives EACH advertiser 7 impressions per consumer—all in one shot! That’s a massive engagement of 2 minutes and 47 seconds per consumer! Most ad campaigns drain your budgets because you are putting your ads in front of new people one time instead of the same person 7 times.
Competing for the attention of consumers is tough business! That’s why CCW testing is a great platform to use because we capture the attention of the average student for an average of 19.37 minutes! That’s an average exposure time to your brand for just over 23 seconds per exposure. That’s a whopping exposure time of 2 minutes and 68 seconds per test taker!
Space is limited!
What makes this program work is our commitment to getting results and not simply selling advertising opportunities that may or may not work. We built this program on what the industry says WORKS and you will get results.
An innovative model that works!
Student registers to take their test
Student registers to take their test
Student registers to take their test
We immediately capture the email and cell phone number of each test-taker and they subscribe to our program.
Student exposed to your ad 7 times
Student registers to take their test
Student registers to take their test
During the testing process, each question will feature your ad. The average exposure time is 23 seconds and your ad will display 7-times!
Student taken to a landing page
Student registers to take their test
Student taken to a landing page
Once the student completes the test, they will view their pass/fail results and automatically be taken to a landing page with your special offer.
Student sees a special offer
Student receives a follow-up email
Student taken to a landing page
You set up 7-impressions throughout the test, now it's time to hit them with an offer they can't refuse! This direct exposure now has a call-to-action.
Student receives a follow-up email
Student receives a follow-up email
Student receives a follow-up email
If that isn't enough, the student receives a follow-up email an hour after they leave the class with another opportunity to review your offer.
Student buys!
Student receives a follow-up email
Student receives a follow-up email
With that much direct exposure, a call-to-action, and a follow-up reminder, your ability to close a sale is set up for success!